CREATIVE WAYFINDING & SIGANGE
ARTSCAPE’s passion for places, combined with our artistic sensibilities, graphic design skills and knowledge of hard and soft materials - is the perfect marriage when it comes to developing Creative Wayfinding.
The majority of people that encounter the signage we have designed call it ‘unique’. They take notice and are appreciative that something seemingly so utilitarian can clearly express an idea and content in a different way. In developing creative signage and wayfinding solutions, we aim to better connect people both physically and socially by opening up a dialogue with the place.
ARTSCAPE's Creative Wayfinding services are tailored to the needs of each client and project.
Some of the services we provide include:
Gateway Elements, Landscaping and Signage
Analogue and Digital Information Signage
Wayfinding Artworks and Lighting
WHAT IS CREATIVE WAYFINDING?
Whether it is a gateway structure or interpretive, signage should be beautiful - a work of art - as well as informative and instructive.
Creative Wayfinding expresses the unique attributes of a place in a single or series of statements. It is more than simply signage design - it is about timing, landscaping and memory.
ARTSCAPE develops signage typologies and themes to suit each project - as each item is designed specifically for the location, its history, audience and the needs of various user groups. Often community engagement is undertaken as part of the design process which allows the design to become place specific.
We have learnt to appreciate that there is a fine line between signage and public art projects. And that this fine line can be manipulated to benefit a specific approach. Overall, we aim to create bespoke signage projects which uses form, and motifs to support and amplify the written content.